Andrew (Bertie) Ager
Creative Strategy Director, London, UK
Curious of mind. Evangelical about new ideas and technology. Unwavering in the discovery of human truths. Creator of magical ideas, campaigns and content.
In these days of blurred lines between Paid, Earned, Shared and Owned it's good ideas that matter.
Ideas that move people, ideas that elicit a reaction, ideas rooted in a human truth that deliver real engagement and tangible benefits.
I ask about "the why?" first, then get to the idea generation, then I make it happen through the creation of truly engaging content that can go anywhere and speak to anyone through any channel.
Having worked at the coalface I know what ideas work, having worked centrally I know how agencies run, having worked for some of the world's biggest brands I know how to drive revenues and deliver on the bottom line.
I blend a planner's' love of an insight with a strategists love of rigour with a creatives passion.
I cut my teeth at Cake working for the likes of Grolsch, Orange, Nintendo and Reebok. Then I took a long dive into sports and lifestyle marketing at Pitch PR looking after award winning campaigns for The NBA, FIFA, Skandia, Canterbury of New Zealand, SonyEricsson.
Then it was off to the world of big networked agency as Creative Director for Weber Shandwick to work with EDF, Nespresso, PUMA, Sonos, Monster, Sainsbury's and Microsoft, before joining Ketchum in 2013 as Director, Strategy & Creative UK where the likes of P&G, Nissan, MasterCard, Pfizer, Philips and Booking.com have been keeping me honest and busy.
- Director of Strategy and Creative at Ketchum
- June 2013 – Jan 2016 London, UK
- Creative Director at Creative Capital from Weber Shandwick
- March 2011 – May 2013 London, UK
- Creative Director at Weber Shandwick
- October 2010 – May 2013 London, UK
- Co-Head of Sport, Weber Shandwick at Weber Shandwick
- August 2010 – May 2013 London, UK
- Creative Director at Pitch
- March 2005 – May 2010 London, UK
- Account Director at Cake
- 2001 – 2005 London, UK
- The NBA
- Pernod Ricard
- Content creation
- Sports marketing
- Media relations
- Art Direction
- Creative idea geneation
- Insights and planning