Honda Challenge Lab
What do you do when you need to celebrate an motoring icon and encourage test-drives at the UK’s unofficial Motorshow?
Gamify the traditional car brochure that’s what!
The Honda Civic Type R turned 25 and I helped create a truly immersive experience that took the traditional car brochure and turned it into a fully immersive, connected experience
Welcome to the Honda Challenge Lab
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Date June 2017
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Type Experiential
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