Honda Challenge Lab

What do you do when you need to celebrate an motoring icon and encourage test-drives at the UK’s unofficial Motorshow?

Gamify the traditional car brochure that’s what!

The Honda Civic Type R turned 25 and I helped create a truly immersive experience that took the traditional car brochure and turned it into a fully immersive, connected experience

Welcome to the Honda Challenge Lab

Up Next:

NIO EP9 Launch